Jane and her friend run a non-profit organization that works to protect the environment. Their goal is to spread awareness about important environmental topics and becomeanauthority in the field, to gain attention and recognition. They want to attract traffic to their website because it translates into more donations for the organization.

At one point, Jane and her friend realized that everyone was doing webinars these days, and they wanted to try them too. It seemed like a good way to share knowledge, influence people, and generate website traffic. They could also interact with partners by asking for their opinions and answering their questions. And they could let people get to know them as they watched the presentation, to build trust and reliability. They chose a professional webinar platform with all the tools they needed. By using diverse, flexible forms of presentation – video, whiteboard, and slides – they make their message more attractive and interactive. To attract the right audience, Jane picks topics carefully and spreads the word using social media integrations. The webinars are recorded and shared with attendees and registrants who couldn’t make it to the webinar.

Hosting webinars has helped Jane and her friend create a unique bond with audience members, who eagerly interact during events. As a result, they attract more traffic to their website and gain more donations for the organization.